![](https://nchmd.org/wp-content/uploads/2023/08/NCH_Logo_Print_FlatPurple-1-1024x561.png)
Our primary logo is Visionary Violet. This flat (single color) version is suitable for all color uses. There is a secondary version with a gradient below that can be used when printing full color on high quality machines or for digital.
![](https://nchmd.org/wp-content/uploads/2023/08/2023_07_NCH-Surgical-Steel-Logo.png)
Our secondary color logo includes a Surgical Steel gradient and is suitable for all high-end and metallic print, as well as digital applications for the larger NCH brand.
In full-color print applications where specialty printing is not possible, the secondary gradient version may be used.
Where the logo will be used in applications smaller than 1/2” wide, the flat grey version should be used (see left).
This version of the logo may also be used with service line applications.
![](https://nchmd.org/wp-content/uploads/unlimited_elements/NEW_NCH_LOGOS-Updated-Gradient_NCH_Logo_Primary.png)
The Visionary Violet logo with gradient adds depth and implies movement making the logo more dynamic. It is best used for higher-quality printing, digital, video or animation. It should not be used for any one color printing; it can only be used for full color prints. Avoid using on anything smaller than 1/2″.
![](https://nchmd.org/wp-content/uploads/2023/08/2023_04_NCH-Logo-Greyscale.png)
This steel version may be used where black and white printing is warranted.
![](https://nchmd.org/wp-content/uploads/2023/08/2023_07_NCH-Knockout-White-Logo.png)
The knockout white version may be used over colors, dark backgrounds, and photography when needed.
![Logo Package](https://nchmd.org/wp-content/uploads/2023/08/logo-package.png)