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Voice and tone.
PERSONALITY TRAITS
Bold
We have the courage and determination to become stronger and better. We will challenge the status quo and exceed expectations.
Confident & Proud
Our extensive expertise and superior skills combine with the latest technology and techniques to deliver the highest quality care. And we are proud to be the best and most trusted.
Visionary
We are evolving to infuse the leading edge into everything we do. We are proactive, strategic and forward-thinking.
Empathetic & Human
We are driven to understand what patients need and support their well-being. We focus on connections that make each person feel valued.
Community- minded
We honor our roots in Naples and our legacy as an independent nonprofit built for the community, by the community.
Strike a Confident Tone
Communicate concisely, keep it simple and don’t overdo it. Embrace periods and save exclamation points for the special occasion. Use a voice that is warm, proud and empathetic.
Tell a Good Story
Highlight the human connection. Showcase the impact, the win or the need. Use simple language to explain complex matters and avoid sterile, overly technical language.
Be Legendary and Visionary
While we are proud of our legacy and community roots, we don’t stop there. Boldly communicate our transformation, achievements and visionary leadership into the future.
Writing Style
We use AP style, refer to the AP stylebook for writing guidelines. When it comes to commas, AP style does not require the serial (or Oxford) comma in a series. A serial comma may be used if it provides clarity and prevents ambiguity.
