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Color palette.
Visionary Violet is one of our primary colors, but it is not our key identity or identifier.
The combination of Visionary Violet, Surgical Steel, thumbprints and secondary colors work together to define our brand. Below are guidelines to keep in mind to support this principle:
- Color blocking with Visionary Violet is okay but should limit to 75% of the layout
- Designs need to incorporate white space or negative space, this white or negative space may use a secondary color
- The Surgical Steel and its metallic qualities add a sleek and distinct characteristic to the brand
- The thumbprints are just that-they are a visual representation of our core values and DNA
- Visionary Violet should not be solely accompanied by our logo, and should be used in conjunction with at least one other brand identifier (i.e., secondary color, typography, photography, thumbprints, Surgical Steel texture)
Examples of balancing purple:
Surgical Steel applied to thumbprint
Surgical Steel
Negative space
Unique shapes that echo
the color for color blocking
the color for color blocking
Negative space
Two versions of our
thumbprint combined
thumbprint combined
Pop of secondary color
Silvertone photography
mimics the Surgical Steel
mimics the Surgical Steel
